Back in the Game Campaign

Fundraiser & National Grant Challenge

In 2020, All Kids Play ran its We Will Bounce Back fundraiser focused on keeping kids active while stuck at home during the pandemic. Now, All Kids Play is pleased to announce its 2021 fundraising campaign called Back in the Game, and we need your help again! The map below shows where we have helped kids get in the game, but we have more work to do. Donate now to help kids across the U.S play sports. Scroll down to learn more.

African American boy youth athlete on playing baseball with glove on baseball field

The Challenge

As more people get vaccinated now that all adults are vaccine eligible in the U.S. and with youth sports resuming in underserved communities in accordance with local and state health guidelines, families in these communities are facing significant financial challenges to get their kids back in the game.


These challenges exist across the United States. In fact, 56% of youth sports parents making less than $50k annually do not expect their kids to resume sports at the same or higher level as before the pandemic, largely driven by financial reasons.

The Program

The Back in the Game Fundraiser is aimed at raising funds to enable All Kids Play to identify and award through our National Grant Challenge at least one youth sports grant to a financially disadvantaged family in each of the 50 states including Washington D.C. These are uniquely challenging times. All Kids Play believes that an ambitious national strategy is required to meet the needs of our nation’s disadvantaged youth.

Asian youth male athlete hockey player with mask, stick and gear on hockey rink ice

The Goal

The ultimate goal of the Back in the Game Fundraiser is to ensure that the kids helped through All Kids Play’s National Grant Challenge not only get back in the game, but thrive as student-athletes for years to come with sustained engagement in high-quality sports programs with the support of their parent(s), coaches, teammates and All Kids Play.

All Kids Play will also continue working nationally throughout 2021 and beyond to help more and more kids throughout the U.S. All Kids Play knows that youth sports involvement can be an extremely effective platform to ensure future life success.

How It Works

All Kids Play will deploy the generous contributions from our donors toward identifying and awarding youth sports grants in each of all 50 states including Washington D.C. to a financially disadvantaged family that shares All Kids Play’s views regarding the importance of high-quality youth sports experiences in youth development. We’ll track our progress with the interactive map above and share success stories of the kids and families we are helping on our Success Stories page.

Girl youth sports wrestler on wrestling mat warming up

How You Can Help

You can help kids across the U.S. get Back in the Game by making a contribution at our Donate page. 

Every dollar helps a child in need access a high quality youth sports experience!

Campaign Sponsors