[Last revised September 01, 2020]
2. Types of Information Collected
We may collect personally identifiable information from you including, without limitation, non-public information about you that helps All Kids Play identify you, such as first and last name, birth date, business title, employer, email address, employer address, office and home telephone number, mobile telephone number, All Kids Play account username and password, unique device identifier of your devices that connect to or access the Sites, occupation, preferences, information regarding services you obtain from us, information you provide to us when you register in connection with our web or mobile applications, and other information that you provide to All Kids Play or that is generated through your use of the Sites or interactions with All Kids Play that are not otherwise publicly available.
We also may collect non-personally identifiable information about you, such as information regarding your use of the Sites, your IP address, Sites usage statistics, time stamps, browsing history, general geographic location, type of device you use to connect to the Sites, type of computer operating system you use (e.g., Microsoft Windows, Google Chrome OS, Mac OS, Android or iOS), the type of browser you use (e.g., Firefox, Chrome, Internet Explorer, Safari), the domain name of your internet service provider, and information regarding your Internet location when you see All Kids Play’s ads and whether you click on such ads. We also may receive certain
aggregated or anonymous information regarding users of the Sites such as the age, gender, occupation, zip code, interests, purchase preferences, and language preferences of users of the site, as well as information collected through questionnaires and surveys. “Non-personally identifiable information” refers to information that does not personally identify the individual to whom the information relates, such as information that is aggregated by All Kids Play or a third party, or information that is not linked to contact information or other personally identifiable information of an individual.
In the event that any of the non-personally identifiable information that we collect about you is maintained, used or shared in a manner that associates it with your name, contact information or other personally identifiable information, it will be treated as personally identifiable information. If you are logged into your account on the Sites, information such as the content you access, view, click on or search for when on the Sites, the devices from which you access such content and the length of time for which you view same, may become personally identifiable. In such an event, All Kids Play will treat such information as personally identifiable information.
3. Telephone Conversations
We may record telephone conversations with you for the express purpose of training and quality assurance. You will be advised by a customer service representative or by voice announcement prior to a call being recorded.
4. How We Collect Information
We may collect personally identifiable and/or non-personally identifiable information from you when you:
- Access, use or browse the Sites;
- Register for an account on the Sites;
- Sign up to receive announcements, emails or newsletters;
- Contact, communicate with or otherwise interact with All Kids Play or its personnel via email, the Sites, fax, telephone, or by other means whether online or offline;
- Order or request services or products, literature, services or other information during your visit to the Sites, via email, fax or other online or offline means;
- Register, enroll or participate in any surveys, questionnaires, promotions, or any other services, events or activities online or offline sponsored by All Kids Play or third parties, or offered in connection with the Sites of All Kids Play’s services or products (“Activities”).
By using the Sites, or by submitting your personally identifiable information to All Kids Play online or offline, you expressly consent to the storage and processing of your personally identifiable information in the United States in accordance with the laws of the United States, or in other jurisdictions.
We may obtain personally identifiable and/or non-personally identifiable information from third parties such as the owners or operators of the websites or applications where our advertisements appear (some of which may partner with All Kids Play or with an advertisement network used by All Kids Play), our service providers, affiliates,
suppliers, vendors, distributors, Activities partners and sponsors, and other sources (e.g., offline records or publicly available information). We may combine personally identifiable information we collect with information that we obtain from these sources. We will treat any such combined information as personally identifiable information.
All Kids Play automatically receives and records non-personally identifiable information on our server logs from your browser as well as through other analysis of the Sites. We also may collect information using cookies, web beacons, pixels, gifs, tags or similar technologies (“Collection Technology”), or through third parties using similar technologies. Collection Technology may operate as a piece of data stored on your browser or device, or may identify, compile, aggregate and/or collect information through other means. When you visit the Sites, your web browser may use Collection Technology to better enable you to navigate the Sites during your visit and upon your return. You may use the Sites even if you choose to reject or delete certain Collection Technology. Collection Technology also may be used by some of the other websites for which a link is placed on the Sites.
“Demographics and Interest Reporting” to analyze information regarding the interests and demographics of users of the Sites. We use such non-personally identifiable information in the same manner as we use other non-personally identifiable information as described below.
“Remarketing with Google Analytics” to place ads on other sites directed to people who have visited the Sites.
“Google Display Network Impression Reporting” to report how people’s interactions with our ads relate to their visits to the Sites.
You can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads by changing the ad settings at: https://www.google.com/settings/ads?hl=en&sig=ACi0TCh4HAtjShL0Fdg63jzwho_phMSA0-0hzzH5ELDtoQ4xvNARM3etqnH1cOQWE6jmaavbHAbbDNQ0VerqrM5EhrZPUq-63xzTlHosNHcmK0aXN4mlgTrjMz0kkR9jDjb517T55jzNvxLzRysnxsAR_ppR2CwKxxB9HGFk7nx48LTrKMNPSF2b4FHwjiQFue_I4bivF.
Applications on mobile devices may transmit information to All Kids Play about your location when you request information from the Sites. We may use that information to improve the services we provide to you.
When you use an All Kids Play mobile application (“Mobile App”), we collect and use information about you in the same way and for the same purposes as we do when you use our Sites. In addition to this, we also use some other information that we
collect automatically when you use our Mobile Apps. We collect information about Mobile App functionality that you access and use, which allows us to identify those areas of the Mobile App that are of interest to our users so that we can continuously improve our Mobile App, and to identify the products with which you interact, the locations thereof and the settings, adjustments and changes that you make thereto. The information we collect for this purpose enables us to indirectly identify you.
Each Mobile App also sends us the device’s Unique Device Identifier (or “UDI”), a sequence of numbers or characters that are unique to your mobile device and may be your mobile telephone number. We use this UDI in connection with every action you take when operating and using the Mobile App. When you use a Mobile App, you can choose to allow access to your current location ” provided by your mobile device using GPS or similar technologies ” in order to identify nearby events or places of interest. If you choose to allow access, this location data may be collected anonymously and logged by our servers. You can disable the Mobile App’s access to your location at any time through your phone settings menu.
Each Mobile App will also send us error-reporting information in the event that it crashes or hangs which enables us to investigate the error and to improve the stability of the Mobile App for future releases. As part of these error reports, the Mobile App sends us information about the mobile device, the UDI, the time the error occurred, the feature being used, and the state of the application when the error or adjustment occurred.
You cannot control all the information that a Mobile App sends to us, but to the extent available you may change the available settings of the Mobile App under its “settings” menu, or changing the available settings of your mobile device. Alternatively, you can remove the Mobile App from your mobile device entirely.
5. How We Use Your Information
We may use the information we collect:
- To monitor and analyze information regarding your browsing and viewing preferences and to diagnose problems with the Sites;
- To analyze our users’ demographics, interests, and purchasing practices;
- To plan, improve and administer Activities;
- To process and respond to your inquiries and other communications;
- For Sites administration, support and improvement;
- To alert you to new features, terms, Activities, special events, services, and other useful information regarding any of the foregoing or All Kids Play via email, direct mail telephone or other means;
- To promote and improve the services and products we offer;
- To send announcements and newsletters, and to provide you with personalized content in connection with same;
- For the purposes for which you provided the information;
- For fraud prevention, internal operations, legal compliance, and other public purposes; and
In addition to the uses discussed above, All Kids Play may use non-personally identifiable information in any manner so long as All Kids Play uses such information in its de-identified or aggregated form. These uses may include, without limitation, analysis of trends and how the Sites are used; improving navigation of the Sites; analysis of the performance of the Sites and diagnosis of problems; analysis and developing advertisements and advertising campaigns; and providing you with special offers and promotions and determining the effectiveness of same.
All Kids Play also may use your non-personally identifiable information to present you with targeted content and advertisements (including on third party websites and applications). Such targeted content and advertisements may include marketing for the Sites, and the services of All Kids Play or its business and advertising partners. Your non-personally identifiable information also may be used to optimize and determine the effectiveness of content and advertisements, and to analyze interactions with content and advertisements.
Some of our third party advertisers or display networks may participate in the Digital Advertising Alliance’s Self-Regulatory Program for Online Behavioral Advertising and allow consumers the ability to opt-out of targeted advertising based on web activity tracking. For more information regarding the foregoing, please visit http://www.aboutads.info/choices/. Please note that after clicking the link and following the instructions provided therein, even if our third party advertisers or display networks participate in the Digital Advertising Alliance’s Self-Regulatory Program for Online Behavioral Advertising and you opt out of targeted advertising based on web activity tracking, you still may receive standard advertisements from us and targeted advertisements from third parties. You may need to re-click the link and follow the instructions provided therein if you delete cookies or other Collection Technology or use a different computer, device or browser.
6. How We Respond To “Do Not Track” Signals
All Kids Play does not respond to or alter its practices detailed herein based upon your selection of the “Do Not Track” setting or other “opt out” setting or feature that may be offered by your browser; however, All Kids Play reserves the right to do so in the future.
7. Communications with You
You authorize All Kids Play to transmit email or postal mail to you or to telephone you, to respond to your communications, promote our services and products and administer and provide information to you about Activities. If we send any emails to promote our services, unsubscribe instructions will be included in each such promotional email from All Kids Play Please note that such requests may take up to ten (10) business days to become effective. You may not opt out of receiving communications regarding your dealings with All Kids Play, the Sites or technical information about the Sites.
For the purposes of any applicable law regarding notification of persons whose personal information was, or is reasonably believed to have been, acquired by an unauthorized person, any required notification may, where permitted by law, be made by the use of e-mail, telephone, fax or mail (including a notice printed in an
available area of a bill or statement) or by posting a notice on the Sites. The specific means used is up to us, and we will use our best judgment based on the circumstances. Where any notice is to be sent to a specific address or number (such as an e-mail address, physical address, telephone number, etc.), we will use the latest available address in our records. YOU AGREE TO THIS MEANS OF NOTIFICATION.
8. Information Sharing with Third Parties
We also may use and share non-personally identifiable information with other third parties. Additionally, we may take personally identifiable information and de-identify it and share it in a de-identified or aggregated form with advertisers, business partners, and/or other third parties in order to analyze the Sites usage, demographics, or interests, improve the Sites or All Kids Play’s services, perform services on the Sites, improve the user experience, or for similar purposes. We will not re-identify such data and we will ask our contracting parties to agree to keep the data in its de-identified form.
The Sites are not directed toward children under 13 years of age nor does All Kids Play knowingly collect information from children under 13 on the Sites or offline. If you are under 13, you are not permitted to register for an account on the Sites or to otherwise submit any personally identifiable information to All Kids Play If you provide information to All Kids Play through the Sites or offline, you represent that you are 13 years of age or older.
10. Protection of Personal Information
All Kids Play uses reasonable administrative, physical and electronic security measures to protect against the loss, misuse and alteration of personally identifiable information. No transmission of data over the internet, wi-fi, bluetooth, or other communication
protocol is guaranteed to be completely secure. It may be possible for third parties not under the control of All Kids Play to intercept or access transmissions or private communications unlawfully. While we strive to protect personally identifiable information, neither All Kids Play nor our service providers can ensure or warrant the security of any information you transmit to us over the internet. Any such transmission is at your own risk.
11. Updating Your Information
You are responsible for keeping your information current. You may update your information by contacting us at the email or phone provided on this website. We will use reasonable efforts to process any change you make; provided, however, that requests to delete information are subject to All Kids Play’s internal reporting, processing and retention policies and all applicable legal obligations.
12. Notice of Privacy Rights of California Residents
All Kids Play has adopted a policy of not sharing your personally identifiable information with third parties for their direct marketing purposes if you request that we do not do so (“Opt-Out Policy”). You may make such a request by contacting us through the contact information at www.allkidsplay.org . When contacting us, please indicate your name, address, email address, and what personally identifiable information you do not want us to share with third parties for their direct marketing purposes. Please note that there is no charge for controlling the sharing of your personally identifiable information or for processing this request.
If you are a California resident and have provided personal information to a business without an Opt-Out Policy, you may be entitled by law to request certain information regarding disclosures of personally-identifiable information made by such business to third parties for the third parties’ direct marketing purposes during the immediately preceding calendar year (“Disclosure Request”). Such business is not required to respond to more than one Disclosure Request per customer each year, or to respond to requests made by means other than through the contact information designated by the business for such purposes. However, please note that due to All Kids Play’s Opt-Out Policy described in the preceding paragraph, we are not obligated by law to provide you with the requested information.
If you are still interested in making a Disclosure Request, please contact us through the contact information at www.allkidsplay.org . In the Disclosure Request, specify that you seek your “California Customer Choice Privacy Notice.” Please allow thirty (30) days for a response, but note that All Kids Play is entitled by law to respond to your Disclosure Request by notifying you of your right to prevent the disclosure of personal information pursuant to our Opt-Out Policy.
You may have the opportunity to follow links on the Sites to other sites that may be of interest to you. All Kids Play endeavors to only link to reputable organizations. Because other sites may not be hosted or controlled by All Kids Play, we are not responsible for the privacy practices of those sites or the content provided thereon. Therefore, the privacy policies with respect to other sites may differ from those applicable to the
14. International Visitors
The Sites are hosted in the United States and are intended only for United States visitors. If you are accessing the site from the European Union or other regions with laws governing data collection and use that may differ from U.S. law, then please note that you are transferring your personal data to the United States and by providing your personal data you consent to that transfer.